Vice, Fit And Snapchat Form Teams For An Action Bronson-Hosted Dating Show

In a move that could prove we have achieved peak Millennial, Vice is actually debuting an innovative new Snapchat online dating tv series paid by Match and managed by Action Bronson. Set aside a second to let dozens of buzzy words and brand names set in.

The weekly, 8-episode tv show is named Hungry Hearts featuring lovers taking place times that are crafted by Bronson themselves. During the period of the mini-series, the chef-turned-rapper will flex his matchmaker muscle groups while he curates dates, supplies play-by-play commentary on every getaway, and predicts perhaps the would-be lovebirds will have to another big date.

Hungry Hearts isn’t Bronson’s first tv series for Vice. His indulgent internet collection for Munchies – F*ck, which is Fabulous – is a bonafide success that gone to live in Viceland and will be printing a cookbook based on recipes from the program. It should arrive as no surprise to followers that his dates for Hungry Hearts might function a number of tasty eats.

The newest series premiered solely on Vice’s Snapchat Discover station on Wednesday, August 30. The mass media company conveyed exhilaration in the opportunity to take part in this brand-new structure Snapchat is offering to editors and creators.

« Vice and Snap have had an amazing lasting collaboration, » stated Sterling Proffer, svp and mind of company approach and development for Vice Media. « We’ve been a Discover partner from day one, and introducing this program is yet another way the audience is discovering brand new, imaginative formats together. »

« our very own present followers on Snapchat, and every where else for example, love Action Bronson, » Proffer persisted. « Making this tv show was actually a terrific way to increase our reach throughout the program and bring much more men and women into the fold. Our team liked the process to produce anything special when it comes to Shows program. »

Fit has additionally shown interest for all the forward-thinking article marketing cooperation.

« The starving minds content material can be so connected to what we should perform at fit, » stated Ayesha Gilarde, Match’s CMO, « therefore it was an all natural fit for our very own brand to-be part of this show to connect with singles. »

The first occurrence performers prospective few Dean and Olivia, which hit right up a cemetery in Ozone Park, Queens (Bronson’s old stomping reasons), to get acquainted with both over sammies from D’Angelo’s Sausage Truck. Take a look at a special video right here, due to Billboard. Snapchat users can sign up for the tv series within the application.

In terms of whether this brand new style be a success with the desired Millennial industry, the group behind Hungry Hearts has high expectations.

« Seeing basic dates is enjoyable, » said Proffer, « and enjoying any such thing with Action is actually entertaining. Then add food inside combine, and you shed any cause to not watch the show. »